Press releases

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The Lottery of the Future: How digital technology will transform experience and impact

LUCERNE, Switzerland, 26 March 2024 – Growing demands for businesses to demonstrate that they are purposeful, accountable and worthy of trust will combine with new digital technologies to transform the experience and impact of lotteries in the coming decade, according to a new report published today by Allwyn, the leading multi-national lottery operator. Global lottery sales are expected to grow to more than half a trillion US Dollars by 2035, and by more than 40% compared with 2025, according to H2 Gambling Capital.

The Future of Lottery: A Game for Change Report

Allwyn is a leading multi-national lottery operator that seeks to help lotteries raise more money for governments and good causes by providing the very best lottery and gaming experiences to our customers. To ensure we are successful in achieving this, we pride ourselves in driving innovation, efficiency and of course safety across our platforms.

Allwyn partners with Instant Win Gaming to strengthen its content offering

LUCERNE, Switzerland, 5 February 2024 – Allwyn, a leading multi-national lottery operator headquartered in Switzerland, today announces that it has entered into an agreement with respect to Instant Win Gaming Limited (“IWG”) to enhance the group’s content offering. Allwyn is excited to partner with IWG’s co-founders, Rhydian Fisher and Simon Bucknall, to work on and explore new opportunities and drive innovation in the online instant win games space.

Camelot Illinois to rebrand as Allwyn North America

LUCERNE, Switzerland, 3 October 2023 – Allwyn, a leading multi-national lottery operator, today announces that Camelot Illinois has been rebranded as Allwyn North America. The rebranding of Camelot Illinois forms part of the continued integration of the Camelot Lotteries Solutions group of companies – which includes Camelot Illinois - into the Allwyn family, following the acquisition earlier this year. As part of this, Camelot Lotteries Solutions has been rebranded as Allwyn Lotteries Solutions.

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