Allwyn UK appoints Andria Vidler as CEO, leading the incoming operator of The National Lottery

19 July 2023

London, UK - 19 July 2023 - Andria Vidler has been appointed as Allwyn UK CEO, effective 1 October. Andria will lead Allwyn UK as it prepares to become the operator of The National Lottery in February 2024, with the mission of increasing the funds generated for Good Causes over the course of the ten year licence period. Andria will succeed Robert Chvátal who has been interim CEO since January this year and who will return to focus full-time on his responsibilities as CEO of Allwyn.

Andria is a proven business leader, with a track record of creating value for stakeholders at a range of high-profile UK media businesses. She was most recently the EMEA CEO at Tag Worldwide, a leading global marketing production business. Andria was previously CEO of EMI in the UK and Ireland, and CEO of Centaur Media, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.

Justin King, Chairman Allwyn UK commented: “Andria’s extensive expertise in helping entertainment brands adapt to the realities and opportunities of a data-enabled, multichannel landscape will be a fantastic asset to The National Lottery. I’m delighted to have her on board, as well as continuing to benefit from Robert’s global lottery expertise as a UK board member and active supporter for the UK team.”

Robert Chvátal, Allwyn CEO commented: “Andria’s experience of developing and managing compelling brands, content and campaigns that connect with audiences in a fast-changing digital environment made her the ideal choice for our new CEO. In her new role, she will not only be able to draw on the great talent we have in the UK but also all the advantages of the powerful Allwyn Group platform.”

Andria Vidler commented: “This is such an exciting opportunity to ensure The National Lottery, a hugely loved UK brand that delivers immense benefits to society, is in the best shape possible for the future. I can’t wait to get to work alongside partners and colleagues from across our Allwyn and Camelot teams to make this vision a reality.”


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1. Andria Vidler biography

Andria started her career in retail and advertising before joining BBC News and Sport, with roles across TV, radio and online. While at the BBC, she was part of the team that launched Radio 5 Live, the BBC News website and News 24. She was subsequently Network Managing Director at Capital Radio, with responsibility for Capital 95.8FM, network regional stations and Capital Gold; and, Chief Marketing Officer at Bauer Media/EMAP before becoming CEO of EMI UK and Ireland in 2009; CEO of Centaur Media in 2013 and then CEO EMEA of Tag Worldwide in 2020, until it was successfully acquired by Dentsu earlier this year.

Andria is currently a non-executive director at shoe designer, Sophia Webster and at 888, a role she will relinquish on joining Allwyn.

Andria has consistently supported organisations and initiatives that give back to society, including Roundhouse, Media Trust, The Prince’s Trust, and Help A London Child. Andria was formerly Chair of the Marketing Group of Great Britain. Earlier this year, she was awarded Agency Leader of the Year by The Drum. Andria has a degree from Anglia Ruskin University, and an MBA from the University of Bradford.

2. Allwyn acquired Camelot UK Lotteries in February 2023: more here.

About Allwyn

Allwyn is a leading multi-national lottery operator. Allwyn builds better lotteries that return more to good causes by focusing on innovation, technology, efficiency and safety across a growing casual gaming entertainment portfolio. The lottery-first approach of focusing on affordable recreational play has earned Allwyn leading market positions with trusted brands across Europe in Austria, Czech Republic, Greece and Cyprus, Italy, the United Kingdom, and the United States (Illinois).

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