Camelot Illinois to rebrand as Allwyn North America

3 October 2023

LUCERNE, Switzerland, 3 October 2023 – Allwyn, a leading multi-national lottery operator, today announces that Camelot Illinois has been rebranded as Allwyn North America. The rebranding of Camelot Illinois forms part of the continued integration of the Camelot Lotteries Solutions group of companies – which includes Camelot Illinois - into the Allwyn family, following the acquisition earlier this year. As part of this, Camelot Lotteries Solutions has been rebranded as Allwyn Lotteries Solutions.

Allwyn has a strong industry presence in Europe, and a growing presence in North America, with ambitions to further invest in the North American market. This rebrand will support Allwyn achieving greater brand recognition in North America for its focus on value to customers and communities.

No changes have been made to the Allwyn North American management team, its business focus, products or services since the acquisition by Allwyn.

Robert Chvátal, CEO of Allwyn Group, commented: “North America is an important market for Allwyn, where we see strong potential for future growth. Our entry into the North America builds upon Allwyn’s strong track record of successfully operating lotteries across Europe, delivering value to our customers, focusing on player protection and growing lottery returns to communities. Camelot Illinois and Allwyn share the same passion for generating more for good causes, and today marks an exciting step in our continued journey to achieve this under the Allwyn brand.”

Wayne Pickup, Allwyn North America Chief Executive, added: “We remain committed to serving our customers, engaging players and growing lottery revenue to benefit the communities they serve. Leveraging the global resources, expertise and talent across the Allwyn group will serve to strengthen the results we help the State of Illinois and all our customers achieve.”


Notes to editors

Media enquiries [email protected]

About Allwyn North America

Allwyn North America is a full service lottery operator, supplier and business partner to North American lotteries. We make play better for all with innovative lottery technology and services, engaging content, and tried-and-tested playbooks that responsibly grow lotteries’ playerbase, revenue and returns to good causes over time. As the private manager of the Illinois Lottery, we work in partnership with the Department of Lottery to operate a modern lottery that benefits the people of Illinois. For more information see:

About Allwyn

Allwyn is a leading multinational lottery operator. Allwyn builds better lotteries that return more to good causes by focusing on innovation, technology, efficiency and safety across a growing casual gaming entertainment portfolio. The lottery-first approach of focusing on affordable recreational play has earned Allwyn leading market positions with trusted brands across Europe in Austria, Czech Republic, Greece and Cyprus, Italy, the United Kingdom, and the United States (Illinois).

Download PDF